Changing preventive health care, through Digital Health Coaching, with Intelligence.
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ui design
We partnered with Holly Health, a UK based pre-seed startup on a mission to craft the right combination of services across health, chronic conditions, and wellbeing. Holly is a health ‘coach’ application to overcome traditional healthcare hurdles and ensure maximum impact to the maximum amount of people.
key objectives
We started working with the founders at inception - leading strategy, design thinking, and product definition to bring their vision to life. The responsible for identifying what should be built and why - translating broad ambitions into focused, actionable product experiences. The early business objectives were clear:
Build resilience and psychological health in our users
Produce effective, human-like services through the product
Help users reach their full potential by creating a health religion for them
Provide scientifically proven solutions, not quack science
design outcomes
30k+
Members of the public supported by Holly Health across general health, mental wellness and sustainable health.
79%
Users experienced adoption of ‘new’ habits after 8 weeks of use including exercise, mindset coaching and self management.
200+
NHS Partners including healthcare providers, insurance providers and individual practitioners or GPs.
Holly Health supports users across the spectrum - from NHS and Public Health to Individuals seeking personalised guidance for better habits - across sleep, stress, exercise, and nutrition. Additionally, Holly Health can be useful for private healthcare providers, insurers and academia looking for research or evaluation.
Designing what matter first
Before screens were sketched or features defined, we ran a series of research workshops - where the product vision was still taking shape. Our goal was to bring structure to that ambiguity through a design-led, human-first process.
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"I love the tone of the notification messages – I’m transforming my self‑care attitude from ‘have to’ to ‘get to’ and it’s really helpful. I love the confetti when I complete one!"
Yogaguide, AppStore User
A digital companion for everyday health combining a clear, calming and thoughtful approach to empowering users
Clean and intuitive UI to track progress and drive outcomes.
Seamless integration with behavioral design to develop habits, not just push activities.
Assistive dashboard for visibility of routine that serves both as reminders, and motivation.
Community challenges and gamified workflows to drive positive user engagement.
Holly Health is built on empathy, flexibility, and science. Our design approach focused on helping users form small, consistent habits that gradually lead to long-term wellbeing. Every feature was crafted to feel approachable, non-judgmental, and behaviourally intelligent.
